You'll notice the content these accounts post on Snapchat isn't polished: It's raw and scrappy and fun. It's low-cost but highly personal and engaging. That's why brands from every industry and with all manner of target demographic - from General Electric (whose username is to the musician DJ Khaled - are now some of the top Snapchat accounts now connecting with followers and customers. smartphone users ages 13 to 24 use Snapchat. are between the ages of 18 and 24, and comScore found that 69% of U.S. And some of the best Snapchats are actually from companies you've loved for years.As for the age range of its user base, eMarketer reports that 34% of all Snapchat users in the U.S. No longer is it a niche picture-texting service - it's become an established media platform valued at over $19 billion with more than 161 million daily users. But over the last several years, the social network has added features and made changes that make it appealing for brands, celebrities, and similar influencers to create their own accounts.
Snapchat was once seen as a messaging app geared mostly toward teens and pre-teens.